Define your users
Clarify who depends on the product, what they need, and how they will receive value.
Establish ownership
Make direction, priorities, decisions, and lifecycle accountability visible.
Shape the experience
Design how people discover, understand, use, trust, and receive value from the product.
Ready adoption
Prepare users, teams, communications, workflows, and support for effective use.
Set governance
Define decision rights, controls, risks, documentation, and review practices.
Measure performance
Track adoption, outcomes, product health, and the signals needed for decisions.
Prepare operations
Put support, maintenance, monitoring, and responsibility around the product.
Plan its evolution
Create a path to improve, scale, modernize, reposition, or retire the product intentionally.